How we think about AI at zenna
Small businesses already have enough work to keep track of. We built zenna to help them carry an idea through to a piece of content, a campaign, or a conversation with a customer. AI can help with a draft or a next step. The person doing the work still knows the business, the audience, and what’s at stake.
Make room for judgment
We use AI to support the work. People stay in charge of the choices that matter.
That principle has to show up in the product. In New Chat, for example, zenna can prepare a task from your request. The task is created when you review and confirm it. We want the difference between a suggestion and an action to be clear.
Be honest about what AI produces
A polished answer can still be wrong. It can get a detail wrong, miss the context, or make a claim you can’t back up. Review facts, quotes, and promises before they go out under your name.
The same goes for how you represent your business. A draft can help you tell a real customer story more clearly. Making up a testimonial or passing off a generated image as proof of work breaks the trust that story depends on.
Respect what people share
A draft, a customer conversation, and a client file can all carry information someone trusted you with. Share only what you have permission to use and what the work actually needs. That includes writing samples, images, and recordings of other people.
Our Privacy Policy explains how zenna handles personal information. We want people to be able to make an informed choice about what they bring into the workspace.
Build for the work people actually do
One idea can become a blog post, an email, and several social posts. That’s useful when each piece has a reason to exist. We want zenna to help small teams follow through on good ideas and make thoughtful use of what they’ve already created.
We’ll keep asking the same questions as we build: Can people tell what AI did? Can they review what matters? Does the feature help them do better work?
A couple of practical questions
Should I tell people I used AI?
Think about what your audience would reasonably assume. Using AI to tighten a sentence is different from using a generated image in a way that suggests it shows a real customer or event. If that difference would change how someone understands or trusts the work, make it clear.
Who has the final say on what goes out?
You do. Read the draft, check the details, and decide whether it’s ready to send or publish.