Marketing Hub
Build a campaign around one offer.
Start with one offer and shape the landing page, emails, ads and lead magnet around it. Every piece stays connected to the campaign it belongs to.
See a Campaign Stack in actionOffer · Harbor & Co. example
Website AuditKnow exactly what to fix on your website, in priority order.
Book your auditOffer Library
Give the offer a home.
The Offer Library keeps the promise, the audience and the call to action together, along with every Campaign Stack built from it.
- Build a Campaign Stack from the offer whenever you are ready to promote it.
- Reuse the same offer across as many campaigns as you like.
- Save a finished stack as a new offer when a campaign works.
- You choose what to reuse. Nothing updates on its own.
Offer
Website AuditPromise, audience and call to action in one place.
Campaign Stack
Spring Website Audit push- Landing page
- Email sequence
- Ad copy
- Website Audit Checklist
Campaign Stacks
See the whole campaign in one place.
Start with the goal, audience, and offer. Build the landing page, emails, ads, social posts, and creative around that brief. Keep tasks and feedback with the campaign as you get it ready to launch.
Example: Harbor & Co., a fictional small web studio
Campaign Stack
Spring Website Audit push
Campaign brief
- Goal
- Fill four audit slots in April.
- Audience
- Local service businesses with outdated websites.
- Offer
- Website Audit, from the Offer Library.
- Angle
- Before you redesign, find out what is actually broken.
Campaign tools
Build the pieces that move a campaign forward.
Each tool drafts real starting points for the campaign at hand. You review, edit and decide what goes out.
Ad Copy
Draft several angles for the same offer and keep the ones worth testing alongside the rest of the campaign. Here are three takes on the Website Audit, each with a different hook.
Lead Magnets
Give the offer a useful free piece, like the Website Audit Checklist, and keep it connected to the campaign it supports. zenna drafts the cover and the checks inside, so you can see exactly what you are offering before you share it.
- Homepage promise in one sentence
- One clear next step per page
- A contact path under ten seconds
- Services page that answers "is this for me?"
Email Sequences
Draft a whole email sequence in one go. Choose a goal and how many emails you want, and zenna drafts the full run for you to review. Every email stays a draft until you decide to send it yourself.
Six is the example here. You choose the goal and how many emails to draft.
- Email 1Your Website Audit Checklist is here
Delivers the checklist they asked for.
- Email 2A quick win for your homepage
Shows one fix they can make today.
- Email 3The mistake we see on most small business sites
Explains a common mistake, with an example.
- Email 4Thinking about a redesign? Read this first.
Answers the "should I just redesign?" objection.
- Email 5What the Website Audit actually includes
Walks through the audit, step by step.
- Email 6Want a fresh set of eyes on your site?
Invites the reader to book their audit.
Service & Site Pages
Build the pages your business needs year-round
Campaign landing pages live inside a stack and speak to one offer. The rest of your website, the service pages, location pages and About page that describe the business itself, gets the same drafting help. zenna helps you write the copy for those pages; your website stays wherever it already lives.
Web design for small businesses
Serving Portland and the North CoastDrafted around the questions clients actually ask.
Local proof, service area and a clear next step.
Who they are, how they work, straight answers.