What is a Content Stack?
A home for the related pieces behind one content idea.
One idea, related pieces
A Content Stack brings the pieces of a content idea together instead of scattering them across separate drafts. It can connect the main piece with supporting emails, social posts, and visuals.
For example, Fernwood Bakery could develop an office catering article and keep a related email and social posts alongside it. This is an illustrative example, not a live campaign.
Build around the main piece
Start with the central idea and the audience it serves. Develop the main piece, then decide which supporting formats are useful. You do not need every format for every idea.
Adapt each piece for where it will appear. An email may need a different opening and next step from a social post, even when they share the same source idea.
Review before distribution
Check details, links, and claims before sharing. Planning distribution is a separate step; a Content Stack does not mean content has automatically been published.